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Insights and creative strategy
that move audiences
Helping brands and organizations determine purpose and context, and what to do next
But what about that name?
In theater and movies, a "dual role" is when one performer is cast in two roles in the same production. When used effectively, a dual role can bring a project greater depth and inventiveness.
Dual-Role Strategy tackles project challenges using a dual role mindset:
modeling leadership and collaboration
championing organization and audience needs
wielding reason and creativity
“What’s my motivation?” To play both parts to create better solutions.