Creative tools
Audience and user research
qualitative research design, planning, moderation and analysis
quantitative and secondary research analysis
Workshops and co-creation facilitation
design, facilitation and debriefs
to develop ideas for communications, products, services, experiences, programming
Insight development
reports, presentations, insight-based creative writing (e.g. distillation poems, persona poems and monologues/dialogues) to convey learnings, drive internal buy-in
Creative development
support of client or partner designers and content creators
coaching and editing – more info
Creative strategies
We help brands and organizations determine their next creative actions:
What they stand for
Who their audience is, and should be
How to bring what they stand for to life for that audience – what to communicate, create and offer, and why
What path to take toward those efforts – strategic plans with goals, priorities, action steps and ways to measure success
How to enlist internal stakeholders to do it